Extra virgin olive oil is the cornerstone of the Mediterranean diet, yet choosing it with awareness is not straightforward. On the shelves we find dozens of bottles, all seemingly alike, with prices ranging from a few euros to over thirty. The difference is not merely a matter of marketing: behind a true quality extra virgin olive oil lie cultivation methods, harvesting times and extraction processes that profoundly affect the final result.
This guide was created to provide the tools needed to recognise an authentic extra virgin olive oil, one capable of making a difference in the kitchen and for your health.
What “extra virgin” means
The term extra virgin is not simply a commercial designation, but a classification regulated by the European Union. To bear this label, an oil must meet precise chemical and organoleptic parameters.
From a chemical standpoint, free acidity cannot exceed 0.8%, while the peroxide value — an indicator of the degree of oxidation — must remain below 20 meq O₂/kg. But numbers alone are not enough: the oil must also pass a panel test, a sensory evaluation conducted by expert tasters, certifying the absence of defects and the presence of positive attributes such as fruitiness.
An oil that does not meet these parameters is downgraded to “virgin” or, in the worst cases, to “lampante” — not suitable for direct consumption.
The label: what to look for
The first assessment takes place at the shop, bottle in hand. A transparent label is often a sign of a serious producer.
Origin of the olives. The wording “produced in Italy” does not guarantee that the olives are Italian: the oil may have been extracted in Italy from imported olives. It is better to look for more precise indications such as “Italian olives” or, better still, the region or production area. PDO and PGI designations offer further guarantees of traceability.
Harvest year. Extra virgin olive oil does not improve with time: its aromatic profile is at its peak in the first months after pressing. A label that states the year of harvest — not just the best-before date — indicates attention to quality.
Extraction method. The wording “cold extracted” certifies that the temperature during processing did not exceed 27°C, thus preserving the organoleptic and nutritional properties of the oil.
Cultivar. Knowing the olive variety used helps to understand the aromatic profile one can expect. Each cultivar has distinctive characteristics: Ogliarola Salentina, typical of our territory, yields a balanced oil with notes of almond and artichoke.

Tasting: the three stages of evaluation
Experts evaluate oil through a codified method, but a mindful tasting can also be carried out at home. All you need is a small dark glass cup (to avoid being influenced by colour) and a little attention.
Smell. Warm the glass between your hands for a few seconds, then bring it to your nose. A good extra virgin releases clean aromas: cut grass, green tomato, almond, artichoke. Hints of mould, vinegar, earth or metal are signs of defects.
Taste. Sip a small amount, drawing air in through your mouth to oxygenate the oil. The positive descriptors are fruitiness (more or less intense), bitterness and pungency. The latter two, often perceived as unpleasant by those not accustomed to them, are in fact indicators of an oil rich in polyphenols — precious antioxidants for health.
Aftertaste. After swallowing, observe the sensations that linger. A quality oil leaves a pleasant aromatic persistence, with no unpleasant notes.
Warning signs
A price that is too low is often a sign of a product made from poor-quality olives or blends of oils of different origins. Producing an authentic extra virgin has significant costs, which are necessarily reflected in the final price.
A clear glass bottle exposes the oil to light, accelerating its oxidation. Careful producers choose dark glass or tin containers.
A flat flavour, with neither bitterness nor pungency, may indicate a refined or old oil, now stripped of its best properties.
Storage: how to keep quality intact
Even the finest oil can deteriorate if poorly stored. The basic rules are simple: keep the bottle away from sources of light and heat, always reseal it after use to limit contact with air and preferably consume the oil within 12–18 months of the pressing date.
For this reason, it is advisable to purchase sizes suited to your consumption, avoiding keeping the same bottle open for too long.
Our oil: the quality we stand behind
Everything we have described in this guide finds concrete expression in our olive groves. At Masseria Fano we cultivate 1,500 Ogliarola Salentina trees — some over 450 years old — across 40 hectares of land sloping down towards the beaches of Pescoluse, between 15 and 75 metres above sea level.
The olives are harvested at the right degree of ripeness and pressed on the same day, at temperatures strictly below 27°C. The result is oils with an acidity between 0.20% and 0.40% and a peroxide level between 4 and 6: values that attest to a freshness and shelf life well above the minimum standards required by regulations.
The Classic extra virgin is made from a skilful blend of green and black olives, cultivated on the land facing the historic Torre Gonzaga, dating back to 1577. On the nose it opens with intense fruity notes evoking the Salentine countryside; on the palate it reveals a full flavour, with the characteristic recall of fresh olive pulp.
The Organic extra virgin, certified and produced with respect for the environment, has a more delicate profile: a gentle aroma of fresh olive and a bright green colour with golden reflections, a sign of olives harvested at the optimal moment and processed with the utmost care.

